Behrman Communications specializes in a multitude of strategies, including public relations, brand building and strategic planning, retail advisory services, and digital influencer relations and management.

At the heart of every capability lies the agency’s philosophy that a successful brand is an authentic story well-told. As storytellers, we breathe life into your brand by leveraging its unique narrative, from strategy to execution. Whether offering guidance on branding, mapping out a regional market media tour, or developing engaging digital campaigns and collaborations, we make it our mission to express your company’s bespoke vision and philosophy.  

The agency’s diverse capabilities work together to communicate a compelling brand story, inspiring media, influencers and consumers alike, and helping clients become and stay category leaders.

 

SERVICES

TRADITIONAL MEDIA RELATIONS & INTEGRATED COMMUNICATIONS

  • Media Relations spanning Television, Print, Radio/Podcasts, and Digital Outlets
  • Grassroots Communication Campaigns and Activations
  • Media, Influencer, and Celebrity Sponsorship and Seeding
  • Co-branding/Promotions, Partnerships, and Strategic Alliances
  • Traditional and Digital Press Kit Creation
  • Media and Consumer-Centric Event Execution, including Product Launches and Store Openings
  • Professional Outreach and Activations Targeting Make Up Artists, Hair Stylists, Physicians, and Aestheticians
  • Multicultural Programming

 

DIGITAL MEDIA & INFLUENCER MARKETING

  • Earned Digital Influencer Outreach for Authentic Social Media Engagement
  • Paid Digital Influencer Programming, including Sponsored Content, Creative campaigns, Influencer Trips, Event Hosting, Brand Ambassadorships and Collaborations
  • Paid Social Advertising Campaigns
  • Blog Strategy and Development
  • Brand Channel Audits, Competitive Analysis, and Listening Reporting
  • Email Marketing
  • Social Media Strategy Development, including Content Creation and Community Management

 

BRAND BUILDING & STRATEGIC PLANNING

  • Brand Positioning and Messaging
  • Brand Architecture Development
  • Launch Strategy Development & Execution
  • Comprehensive Product Overview and Assortment Planning Guidance
  • Competitive Landscape Analysis
  • Advisory Services Relating to Distribution Strategy